Effects of hedonic-utilitarian motives and life style on attitudinal-behavioral loyalty


KAVAK B. , Tektaş Ö. Ö. , ERYİĞİT C. , BAŞGÖZE P.

Bogazici Journal, vol.24, pp.21-40, 2010 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 24
  • Publication Date: 2010
  • Doi Number: 10.21773/boun.24.1.2
  • Title of Journal : Bogazici Journal
  • Page Numbers: pp.21-40