Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction


ÖZER L. , GÜLTEKİN B.

JOURNAL OF RETAILING AND CONSUMER SERVICES, vol.22, pp.71-76, 2015 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 22
  • Publication Date: 2015
  • Doi Number: 10.1016/j.jretconser.2014.10.004
  • Title of Journal : JOURNAL OF RETAILING AND CONSUMER SERVICES
  • Page Numbers: pp.71-76

Abstract

The objective of this study is to investigate the influence of impulse buying tendency and pre-purchase mood on impulse buying. The study further considers the effect of impulse buying on post-purchase mood. In this context, this research examines how pre-purchase mood affects post-purchase mood, with customer satisfaction as a mediating variable. The results reveal that consumer impulse buying tendency and pre-purchase mood encourage impulse buying positively. In addition, it is found that impulse buying has no influence on post-purchase mood. Moreover, satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood. (C) 2014 Elsevier Ltd. All rights reserved,