The effect of store image on consumers store brand purchase frequency and perceived quality of store brands the Turkish case

GÜLTEKİN B., ÖZER L.

7th International Congress Marketing Trends, 17 - 19 Ocak 2008

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Hacettepe Üniversitesi Adresli: Evet