The Effects of eWOM Quality andCredibility on The Relation BetweenWebsite Quality and Atttitude TowardeWOM and Brand


YILMAZEL S. E., ÖZER L.

6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016), Bangkok, Thailand, 27 - 28 December 2016

  • Publication Type: Conference Paper / Summary Text
  • City: Bangkok
  • Country: Thailand
  • Hacettepe University Affiliated: Yes