Examination of Customer Value in Banking Sector in the framework of Brand Perseptions and Customer Loyalty


Özer L., Burul B. G., Gültekin B.

SOSYOEKONOMI, vol.19, no.19, pp.295-313, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 19 Issue: 19
  • Publication Date: 2013
  • Journal Name: SOSYOEKONOMI
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.295-313
  • Hacettepe University Affiliated: Yes