Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions


ERYİĞİT C. , ERYIGIT M.

Journal of Global Marketing, vol.27, no.2, pp.85-93, 2014 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 27 Issue: 2
  • Publication Date: 2014
  • Doi Number: 10.1080/08911762.2013.864371
  • Title of Journal : Journal of Global Marketing
  • Page Numbers: pp.85-93