RESEARCH THROUGH DESIGN: INTERIOR SPACE AND FURNITURE DESIGN IN THE FORMATION OF UNIVERSITY CORPORATE IDENTITY


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Koca D.

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, cilt.7, ss.239-254, 2017 (ESCI) identifier

Özet

One of the significant areas in which the corporate identity is structured and semantically embodied in the physical environment is the university campuses. Formation of structures within the campus area, their settlement to the land; the relations of the spaces in different qualities with environmental and interior values, the spatial arrangements, all the furniture located in the outer and inner spaces are the elements that constitute and sustain the corporate identity via physical environment. In other words, "space" is the place where the perception of corporate identity is observed and experienced from the first level. The purpose of this study is to rearrange the internal spaces of existing education buildings in Beytepe Campus of Hacettepe University by using qualitative methodology being one of the robust research methods of social sciences. It was aimed to emphasize the current identity of campus through interiors and furniture, to sustain this identity by creating spaces in the same design language and to bring the corporate identity of the university into the forefront with "a research through design". Within the scope of this study, which was supported by Scientific Research Projects Coordination Unit of Hacettepe University, the present status analysis of the interior spaces of two selected faculty and the department were made; the functional needs were determined; the buildings, interiors and furniture were analyzed in terms of the corporate identity; and finally sample interiors and furniture were designed for selected departments.