GÜLTEKİN, B. And Saraç, M. K. 2018. Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study. 47th European Marketing Academy Conference (EMAC) .

GÜLTEKİN, B., & Saraç, M. K., (2018). Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study . 47th European Marketing Academy Conference (EMAC)

GÜLTEKİN, BEYZA, And Mehmet Kutlu Saraç. "Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study," 47th European Marketing Academy Conference (EMAC), 2018

GÜLTEKİN, BEYZA Ö. And Saraç, Mehmet K. . "Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study." 47th European Marketing Academy Conference (EMAC) , 2018

GÜLTEKİN, B. And Saraç, M. K. (2018) . "Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study." 47th European Marketing Academy Conference (EMAC) .

@conferencepaper{conferencepaper, author={BEYZA ÖZYİĞİT GÜLTEKİN And author={Mehmet Kutlu Saraç}, title={Exploring Retail Brand Extension Strategies: A Turkish Apparel and Textiles Case Study}, congress name={47th European Marketing Academy Conference (EMAC)}, city={}, country={}, year={2018}}