M. DE JUAN VIGARAY And B. GÜLTEKİN, "Chapter 18: Retail merchandising and sales promotions," In The Global Business Handbook The Eight Dimensions of International Management , Gower Publishing Limited, 2009, pp.289-306.
DE JUAN VIGARAY, M. And GÜLTEKİN, B. Chapter 18: Retail merchandising and sales promotions. 2009. In The Global Business Handbook The Eight Dimensions of International Management , Gower Publishing Limited, 289-306.
DE JUAN VIGARAY, M., & GÜLTEKİN, B., (2009). Chapter 18: Retail merchandising and sales promotions. The Global Business Handbook The Eight Dimensions of International Management (pp.289-306), Gower Publishing Limited.
DE JUAN VIGARAY, MAYO, And BEYZA ÖZYİĞİT GÜLTEKİN. "Chapter 18: Retail merchandising and sales promotions." In The Global Business Handbook The Eight Dimensions of International Management , 289-306. Gower Publishing Limited, 2009
DE JUAN VIGARAY, MAYO D. And GÜLTEKİN, BEYZA Ö. . "Chapter 18: Retail merchandising and sales promotions." The Global Business Handbook The Eight Dimensions of International Management , Gower Publishing Limited, 2009, pp.289-306.
DE JUAN VIGARAY, M. And GÜLTEKİN, B. (2009) "Chapter 18: Retail merchandising and sales promotions", The Global Business Handbook The Eight Dimensions of International Management . Gower Publishing Limited.
@bookchapter{bookchapter, author ={MAYO DE JUAN VIGARAY And author ={BEYZA ÖZYİĞİT GÜLTEKİN}, chaptertitle={Chapter 18: Retail merchandising and sales promotions}, booktitle={ The Global Business Handbook The Eight Dimensions of International Management}, publisher={Gower Publishing Limited}, city={},year={2009} }